Money
Medicare Is About to Put a National Price on Health Coaching. The Coach Doesn't Get to Send the Bill.
CMS's final 2027 fee schedule lands within days. Coaches have waited a decade for this moment — and the number attached to it is small.
Money
How They Did It
Her Followers Kept Asking for Free Advice. She Priced It at $55 and Got 500 Clients.
Maddy Gustini didn't build a course or a funnel. She put a price tag on the question her audience was already sending her.
How They Did It
This Coaching Firm Doesn't Only Sell Coaching. It Sells Diamond and Platinum Slots Next to Its CEOs.
CEO Coaching International has spent 2026 announcing tiered vendor partners like press releases. The product isn't coaching. It's access to the room.
Money
Kajabi Says Its Six-Figure Earners Have About 300 Customers. Not 300,000 Followers.
The platform's own data puts the typical six-figure creator at 4,000 email subscribers and 309 buyers. Here's what that math actually costs you.
Money
Everyone Quotes $234 an Hour. The Biggest Survey of Board-Certified Health Coaches Puts the Median at $40.
Two real numbers, two very different jobs. The gap between what a session lists for and what a credentialed coach actually banks is the whole story.
How They Did It
They Coached 600,000 People Last Year. Then They Trained the Client's Own Staff to Do It Without Them.
A nonprofit just published the cleanest public ROI dataset in coaching — and the most interesting line item is the one that gives the work away.
Money
Skool Says the Fee Is 2.9%. Sell a $1,000 Program and It Quietly Becomes 3.9%.
The rate that decides what high-ticket coaches actually keep isn't on Skool's pricing page. It's in the payments FAQ.
Money
The People Who Sign Your Corporate Coaching Contract Are in Vegas Next Week. Here's What's Being Pitched to Them.
A pre-show product list published Tuesday shows four vendors heading to HR Tech 2026 with offers aimed straight at the corporate coaching line item.
Money
BetterUp Raised $570 Million. In 110 Days It Stops Selling Coaching to Individuals Entirely.
The best-funded company in coaching history is closing its direct-to-consumer business on January 31, 2027. Every route in now runs through a corporate contract.
Money
Nobody Publishes Their Refund Rate. One Dataset Puts It at 28% in the $497–$1,997 Band.
Course refunds hit 21% platform-wide in Q1 2026. Paid challenges stayed under 4%. The gap isn't about price.
Money
Two Big Surveys Asked What a Keynote Pays. One Says $2,500. The Other Says $14,000.
Both numbers are real. They describe two different rooms — and most coaches quoting a speaking fee are pricing off the wrong one.
How They Did It
CBS Dropped Her Over One Tweet. Fifteen Years Later, Her Show Is a Seven-Figure Business.
Shira Lazar lost her biggest distribution partner in a single afternoon in 2011. The brand she rebuilt now runs on five revenue lines and three people.
Money
Sheryl Sandberg and Eric Schmidt Just Backed a Coaching Business. One Client Pays $79 a Month.
A San Francisco startup raised $3.5M to pair AI with human financial coaches — and it just put a price tag on the category.
How They Did It
Her Accountant Said It Out Loud: Six Months of the Business Beat a Full Year of the Salary
Hannah Zhang published her revenue mix, and the smallest line item on it is the one coaches should study hardest.
Money
There's Now a Room in the Senate for People Who Make a Living From an Audience
Booker and Kennedy launched a bipartisan Senate Creators Caucus this month. Who gets counted as a 'creator' is now a live policy question.
Money
Tim Ferriss Opened His Own Sales Spreadsheet. The Coaching Book Just Lost Its Best Argument.
US self-help print sales fell 24.3% in the first half of 2026. The author who invented the modern how-to book says AI is why.
Money
The Banker Who Ran the Dude Perfect Deal Now Has $250 Million to Spend. Here's His Shopping List.
Tucker Brown's new CAA- and TPG-backed holding company is buying creator businesses — and the criteria he's naming publicly disqualify most coaching practices.
How They Did It
He Publishes One 200-Page PDF a Year. Now Every LinkedIn Expert Has to Quote Him.
Richard van der Blom didn't win the LinkedIn authority war by posting more. He won it by running a study so big that disagreeing with him means redoing it.
How They Did It
He Posts Free Scraps Above the Paywall. 840 People Joined His Membership in Three Months.
Patreon rebuilt itself into a discovery engine this year, and the creator it holds up as proof got more than 50 signups from a single free post.
Money
The Median Keynote Fee Is $2,500. Another Survey Says $14,000. Both Numbers Are Real.
Two credible 2026 datasets describe the same speaking market and disagree by a factor of five. Where you land depends on which population counted you.
Money
A Fintech Raised $45 Million to Pay Creators Today for Money They Haven't Earned Yet. The Usual Price: Half
CreatorFi wants to advance six and seven figures against YouTube, Spotify and TikTok Shop income. You keep your IP. You don't keep every dollar.
Money
Almost Nobody in Coaching Publishes a Price. One Firm Put $7,500 on the Page.
Executive coaching runs on the discovery call. A handful of published numbers, plus three real surveys, show how wide the actual spread is.
