The Argument
The Room Rated You 99 Out of 100. One in 100 Clients Ever Books You Again.
A million audience surveys say the median speaking fee is $2,500, ratings are meaningless, and the format coaches ignore is the one that rebooks.
The Argument
Post-Mortem
Three Coaching Platforms Closed in Eight Months. Some Coaches Went Looking for the Export Button and Found There Wasn't One.
Nudge Coach, Practice.do and Profi all went dark between April and December 2025. Here's the 10-minute audit every coach should run this week.
The Argument
The Biggest Name in Coaching Credentials Published a Future Where Clients Stop Checking Credentials
Buried in the ICF's own 76-page futures report is a scenario where verified skills replace association badges — nine days before Converge opens in Washington.
The Argument
A Reader Disputed an $80 Subscription. The Writer Ended Up $25.20 Down.
One publisher posted the full receipt this week. The arithmetic of a chargeback is worse than almost anyone selling a membership assumes.
The Argument
One Million People Hit LinkedIn's 'AI Slop' Button. Now a Line in Your Analytics Tells You If They Meant You.
LinkedIn is quietly showing authors a private note when readers flag their posts as machine-written, and most coaches haven't seen it yet.
The Argument
Regulators Are Banning AI From Calling Itself a Therapist. So It Calls Itself a Coach.
Eleven states passed chatbot laws this year. None of them regulate the one word the apps are quietly landing on: coach.
Post-Mortem
Your Clients Paid for Those Videos. On November 20, Vimeo Takes Them Away.
Vimeo On Demand dies in 40 days. Your storefront already stopped taking money three weeks ago, and the refund problem lands on you.
Post-Mortem
52% of Keynote Speakers Never Get Rebooked. For Workshop Speakers It's 27%.
A million audience surveys later, the speaking industry's biggest status symbol turns out to be its worst repeat-business engine.
Post-Mortem
The FTC Just Took $225 Million Off the Motivation Business. Read the Clause About Charging People for Training.
The record MLM settlement isn't really about soap. It's about who gets to charge beginners for the system that's supposed to make them successful.
The Argument
The Fastest-Growing Product in Coaching Isn't Coaching. It's the Certificate — and Harvard Is on the List.
A new market report values executive coaching certification at $13.07 billion. The entire global coaching profession, by ICF's count, earns $5.34 billion.
The Argument
A Brand Put "No AI Allowed" in the Brief. Not for Edits. Not Even for Concepts.
A creator with millions of followers uses AI to run her inbox — then hit a campaign brief that banned it from the work entirely. Coaches should read this twice.
The Argument
Tim Tebow Was Paid Up to $100,000 a Night. The $20 Ticket in Front of Him Led to a $40,000 Course.
Three famous speakers walked away from Life Surge in four days. The reason is a lesson every coach who rents out their credibility should read twice.
Post-Mortem
Julien Smith Raised $10 Million to Run Coaches' Businesses. Then He Sent the Email.
Three coaching platforms died in one year. The ones still standing have one thing in common — and it isn't funding.
The Argument
Brands Are Now Hiring Creators for Everything Except Their Audience
A Digiday explainer put a name to a quiet arrangement: the ghost creator, paid to execute a brief under a borrowed identity. Followers optional.
The Argument
Everybody Quotes the Size of Alex Hormozi's Skool Investment. His Own Announcement Never Named a Number.
The most-repeated figure in the coaching world has no primary source — and AI search summaries are now quoting it back at you as fact.
Post-Mortem
BetterUp Called Itself the Inventor of Virtual Coaching. It Just Stopped Selling Coaching to Individuals.
The company that spent a decade proving coaching could scale has quietly concluded the person paying isn't a person at all.
The Argument
Meta Just Priced the Clickable Link at $49.99 a Month
Meta One went global this week with a four-rung business ladder. Only one line item on it actually changes a coaching funnel.
The Argument
"If It Was Opt-In, Nobody Would Opt In." A Platform Exec Said the Quiet Part About Your Recordings
Twitch turned AI training on by default and its product chief explained why out loud. Coaches record every client call on somebody else's platform.
Post-Mortem
The FTC Just Permanently Banned Three Men From Selling Business Opportunities. What They Were Selling Was Coaching.
Air AI's owners agreed to a lifetime ban and a mostly suspended $18 million judgment. The charges hinged on paperwork most coaches have never heard of.
The Argument
States Are Drawing a Hard Legal Line Around the Word 'Therapy.' Mindset Coaches Should Read It.
The new wave of AI therapy laws was written to stop chatbots. Several of them are worded broadly enough to reach a coach's sales page.
