
His Platform Has 280,000 Creators. The Ones Making Real Money Are the Oldest Ones.
Trybe founder Lukas Pakter says his top earners right now are older men and women — and he's paying them on sales, not views.
The daily read for coaches, consultants and speakers building a business on what they know.
A new invite-only bonus pays creators for keeping a posting schedule, and a second test drops the payout floor from $100 to $20.

Three universities turned audience-building into accredited coursework in a single year. Every coach selling a personal-brand program now has an unusual competitor.

BetterUp's new Ontario study puts free coaching in front of first responders — and puts a provincial insurer's name on the press release.

A second feed, a creator dashboard and paid consultations booked inside the profile. For coaches, LinkedIn just changed what a post is worth.

YouTube's doubled monetization bar got the headlines. The deadline buried underneath it is the part that actually touches your account.

The ICF surveyed 10,035 coaches in 127 countries. The gap between what coaches intend and what they've installed is enormous.

A new feature called Advice Sessions lets verified experts sell paid consultations straight from their profile. For coaches, that changes the whole funnel.

Andersen Group closed its purchase of Zenger Folkman on October 15 — paid in stock, folded into a platform that also sells tax, legal and cybersecurity.

A London studio just raised $2 million to co-found software with creators instead of licensing their names. The model has implications for every expert sitting on an audience.

The industry just hit a record $5.34 billion. Buried in the same study is a growth plan built entirely on hours, not fees.

Facebook Pages in the rollout get two link posts a month. Clickable Instagram links start at $49.99. And the comment trick no longer works.

Sounds Profitable's new Podcast Landscape 2026 puts a streaming service that didn't carry podcasts two years ago ahead of the app the medium was named after.

Gallup put a number on it: about 14 million adults skipped a provider visit after an AI answered first. The top question was diet and training.

The conference pre-qualified its buyers before anyone boarded a plane — and set a public $100 million scoreboard it has to answer for next October.

The October 1 change hits recommendations, not revenue — but the demonetization rules already sit underneath it, so a clip account can now lose both at once.

A paid economy has quietly formed around creators hired for execution, not audience. For anyone building a personal brand, the numbers are clarifying.

A new peer-vouching layer went live on September 23. For an industry built on one impressive line of work history, the checking is now built in.

Sam Yam spent 13 years turning audiences into recurring revenue. OpenAI just put him in charge of a brand-new division — and the first look lands September 29.

New Media Dynamics numbers put creator video at 26% of all US viewing time — and hand coaches an uncomfortable question about where they post.

Substack's five million paid subscriptions are now split across roughly twice as many monetizing publications as a year ago. Do the division before you launch.

LinkedIn's new report button went off like a fire alarm in July. If your daily posts come out of ChatGPT, here's exactly where to check the damage.

A funding tracker through September 2026 shows where investors actually believe — and the platform running your coaching business probably isn't on the list.

IBISWorld's latest numbers say the money in business coaching comes overwhelmingly from companies, not individuals paying out of pocket.

From April 2027, ACC and PCC portfolio candidates stop sending ICF a recorded session. A named mentor coach you hire signs off instead.

Buried in the rules of X's new creator payout program is a line that declares an entire coaching content genre unpayable.

New applicants will need 8,000 watch hours or 20 million Shorts views from February 1. The deadline that hits existing channels comes first.

A full scrape of Skool's public Discovery list gives coaches a rare, real benchmark for group pricing — and exposes when the cheap plan stops being cheap.

The biggest study of the profession found record numbers, record revenue, and an industry betting on more hours instead of higher fees.
